Sunday, November 20, 2016

The Power of Hugs by Huggies


One of the best feeling in the world is when you hug someone you love, and they hug you back even tighter.

There are many reasons why our family hugs!

We hug as we love
We hug as we care
We hug as we comfort
We hug as we rejoice
We hug as we fear

But, it really didn't cross my mind that hugging actually brings lots of physical and psychological benefits to a baby 

According to a survey conducted by Huggies Singapore, one of the leading diaper brands, 99.4% of 1,560 young parents agree that physical bonding with their children is essential to their child's overall development. In fact, the benefits of human touch extends through children, and can impact a child's cognitive and emotional development! 

Like Huggies, I'm a firm believer of the power of hugs and its vital role in the healthy development of babies.

The Power of Hugs

1. Physiological stability

Hugging facilitates a baby's heart rate, improves oxygen level and regulate temperature.

2. Improved sleep

Hugging promotes and regulates a baby's sleep.

3. Promote weight gain

It's interesting to learn that hugging helps promote weight gain especially for pre-term and low weight infants.

4. Stronger parent/baby attachment

Physical touch activates the brain's orbitofrontal cortex, linked to feelings of rewards of compassion. 

5. Improved brain development

Babies who hugged developed a larger hippocampus, the brain region associated with learning, memory and stress response. Improved memory and problem solving skill.

6. Less anxiety and stress

Hugging induces oxytocin, aka bonding hormone, that is also known to reduce stress and lower cortisol levels.

7. Improved social skills

Babies feel secure and cared for with hugs and this contributes to their development to be socially well-adjusted.

Hugging do not just benefits the babies, parents get to enjoy better bonding with our babies, reduced stress and better mental health from hugging our babies too!

Looks like we definitely need to hug more than we do now!

In our time-starved and technology driven world, most parents hug their baby most often only when they are comforting, feeding or putting their child to bed. With so much benefits to hugging, why not spend a little more time cuddling together?

Huggies® Platinum Pants

If you have followed my earlier posts, you would have known that Emma has been off diapers for 2 months. Nonetheless, I thought it would be useful to share about a newly launched diapers for babies and toddlers who are still wearing them.

Inspired by a mum's hugs, Huggies has recently launched the new Huggies® Platinum range of diapers and pants.

The new Huggies® Platinum pants for active babies and toddlers provide a customised fit with soft and stretchy wasitbands for a snug and comfortable fit, just right for little ones, so they will feel their parent's comforting hug, even when they're not there. 

They pull on like real underwear, making diaper changes quicker and easier, and come with separate designs for boys and girls, with faster and superior overnight absorbency (2 times faster absorption rate) to keep baby's skin healthy. 

The new Huggies® Platinum Pants are available in all leading supermarkets and hypermarkets, at the recommended retail price of $20.95.


To promote the power of hugs, Huggies is giving away 1 pack of Huggies® Platinum Pants. The number of pieces of diapers vary according to the diaper sizes.

To participate in the giveaway, simply complete the following steps:

1. Follow Huggies Singapore on Instagram
2. Follow Ashlyn Thia on Instagram
3. Like the giveaway photo on Ashlyn Thia's Instagram
4. Leave your size and gender of diapers - M (8-12kg), L (10-14kg) and XL (13-18kg)
5. Tag a friend (one friend per comment). The more you tag, the higher the chances of winning.

*Terms & Conditions:

- Giveaway starts on 20 Nov 2016 and ends on 27 Nov 2016
- Giveaway is opened to Singapore readers
- Winner will be announced by 28 Nov 2016.
- Prize will be mailed to the winner
- Winner will be contacted by Ashlyn Thia via Instagram messenger 
- This giveaway is in no way sponsored, endorsed or administered by, or associated with, Facebook or Instagram
- Huggies Singapore reserved the right to amend the terms and conditions without prior notice


From 1 Nov 2016 to 31 Jan 2017, Huggies is inviting parents to extend the power of hugs to babies in need. By uploading a photo of them hugging their child (0-5 year old) on Huggies Singapaore Facebook page and tagging three other daddy/mommy friends with #HuggiesShareAHug, Huggies will contribute a diaper to a family in need. With 5,000 hugging photos, Huggies will double the number of diapers donated.

Beneficiaries for this campaign include:
1. Boy's Town - Supports expectant mothers and families in crisis through this programme
2. Babes Pregnancy Crisis Support - Supports teenage mums in need
 3. FTPC - A registered member with Singapore Centre for Social Enterprise (raiSE), reaches out to disadvantaged families and helps them with their daily needs.

Come share more hugs and spread more love!

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